Eat Right Be Smart Simple Health And Beauty

This segment considers the way to achieving good health is through eating a balanced diet and following a (strict) Health And Beauty regime. This is reflected in their behaviour as well as claims that they follow diet programmes for weight maintenance. This seems to work for them as this segment has the lowest BMI Health And Beauty. They perceive themselves to be in good health and have a normal weight.

Health And Beauty In terms of profile, this segment is predominantly made of young females and perhaps not surprisingly they are shorter in height than the other segments.Health And Beauty In terms of physical activities, they do not do much and do not seem to have much interest in sports or sports related activities. Hence their only means of weight maintenance is dieting Health And Beauty.

Beauty to them means being simple, decent, smart and intellectual Health And Beauty. So while they visit beauty parlours, they have the smallest repertoire of activities done at the parlour and with main attention centred more on maintenance activities like facials Health And Beauty, manicures & waxing.