Tuesday, November 27, 2007

Some Marketing Thoughts Health And Beauty

Health And Beauty these two segments are the ones most likely to purchase low-fat products albeit for different reasons. The product benefit that both the segments would relate to is internal health & beauty related Health And Beauty.

Hence a gorgeous model illustrating these benefits would not work well in this regards;Health And Beauty a better approach would be a smart housewife promoting natural healthiness of the product Health And Beauty.

Taste Health And Beauty might not be big factor in their decision to buy the brand; the tangible health benefit it offers would be the chief influencer.

For the 'Live Life King Size' segment Health And Beauty, the marketing strategy could revolve around excitement and action Health And Beauty. The Mountain Dew ad and its positioning is a good example of this. People in this segment constantly seek variety Health And Beauty, experiment with value-added products, flavours and varieties and are willing to pay a premium.

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