Dabur Enters Health And Beauty Retail

After several big corporate houses such as Bharti, the Aditya Birla Group and others have announced their retail plunge, Health And Beauty now Dabur has timed its retail entry, although through a chain of specialty stores focused on selling health and beauty products.

To create a distinct identity, the stores will also have beauty and health experts to assist consumers make informed decisions. Health And Beauty The beauty and health advisors would be one of the strong differentiating factors of ‘new-u’ stores.

Our intention is to give consumers a wide choice of beauty, health and wellness products all under one roof, in a modern comfortable environment, with great value-for-money offers,Health And Beauty says Graeme Fraser, head - sourcing, buying & merchandising, H&B stores.

The biggest advantage that Dabur has is that consumers’ awareness of health issues is rising Health And Beauty. Moreover, they have a higher disposable income at hand, which frees some money that they can spend for preventive health rather than reacting to any illness. He feels that Dabur Health And Beauty, with its offerings like Chyawanprash and Real fruit juices is closely associated with the health and wellness platform and hence this is a logical extension Health And Beauty.